GBH Law
Creative | Web Design | Video
CASE STUDY: GBH Law
Goodyear, Blackie & Herrington, a well-established corporate law firm located in Surrey, sought the assistance of Big Orange to bring their vision for the future of the firm to life.
The firm has a broad range of high-profile clients from diverse sectors, including multinational corporations, schools, and charities. Therefore, it was crucial for the firm to present themselves in a way that accurately reflects the high standard of work they deliver.
Helping present a well-established law firm that accurately reflects the high standard of work they deliver.
Phase 1
Logo & Brand Development
Big Orange conducted a bespoke one-day workshop with the senior leadership team of Goodyear, Blackie & Herrington to define the brand within the broader business strategy. During the workshop, the stakeholders discussed their goals and objectives, and analysed the firm's vision, values, target audience, tone of voice, and competition.
A thorough analysis of the firm's brand name was also performed, which resulted in the creation of a new logo, visual style, and brand identity, incorporating the new name: GBH Law.
After the workshop, we presented multiple design concepts and worked collaboratively with the client to choose the final logo for development.
Subsequently, we completed brand guidelines, including logos, fonts, colour palettes, and application instructions.
Phase 2
Web Design & Development
The next phase was to create a mobile-first website for GBH Law to showcase their new brand identity. The website was designed with a focus on responsiveness, ensuring that it would provide an optimal user experience across all devices, from desktop computers to mobile phones.
The existing website content underwent a complete overhaul to better reflect the new GBH Law brand and communicate the firm's strengths and offerings. Contemporary photography was incorporated to visually reinforce the new brand and provide a modern and professional feel.
Intuitive site navigation was a key consideration in the website's design, with a focus on making it easy for users to find the information they need.
The user journey was also a crucial aspect of the design process, and the website was structured to guide users towards the desired outcome, whether that be contacting the firm, learning more about their services, or exploring their latest news and projects.
The stats
- 79% ↑
- Web traffic
- 3
- Month delivery
- 20
- Brand assets delivered
Phase 3
Video & Motion Graphic
Primarily to use a tool to promote the new brand and website, we produced a 90-second fully branded motion graphic video that highlights the firm's growth over the past 10 years and its plans for the next 100.
The film was customised for distribution via email and across social media channels.
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