The Snow Leopard
big orange media project
Overview
The Snow Leopard is a unique après-ski-inspired restaurant and bar within The Spotted Dog pub in Penshurst, Kent. With a firepit, a snow machine, and a menu of alpine classics like Savoyard dishes, it brings a slice of ski season to the Kent countryside. To support its launch, we developed a strong brand identity, an engaging website, promotional motion graphic content and a digital marketing campaign to build excitement and drive bookings throughout the Winter season.
Brand Identity
We developed a bold and playful brand to reflect the fun and energy of après-ski, balancing sophistication with a sense of adventure.
Website
Using the newly established brand styling, we designed and developed an engaging, easy-to-use site that showcased the menu and story, with an intuitive booking system making it simple for customers to reserve a table.
Animated Social Ads
To increase build up to the venue launch, we developed a series of eye-catching animations to use as teasers on social media and the website. This encouraged people to make a booking early and create a buzz around the opening of The Snow Leopard.
Meta Ad Campaigns
Prior to launch and throughout the duration of the season, we ran targeted ads on Facebook and Instagram to reach food lovers and après-ski fans, with the objective of driving initial awareness and encouraging reservations.
Outcome
By bringing après-ski to Kent with a compelling brand and digital strategy, we helped The Snow Leopard launch successfully and stand out as a one-of-a-kind dining experience.
