Rathbones
big orange media project
Overview
Podcast Series Development for Rathbones: Inspired Sounds & Financial Planning Unlocked.
Rathbones, a world-renowned wealth management firm, wanted to engage with their audience in innovative ways and enhance their brand presence. They launched a number of podcasts, including ‘Inspired Sounds’ - a podcast series that combines insightful discussions on finance with a focus on inspiration related to personal and professional growth - and ‘Financial Planning Unlocked’, aiming to educate and inspire their audience on all things finance in today’s volatile financial landscape.
Concept & Development
The concept for both series of podcasts was to create a dynamic platform to entertain and educate Rathbone's clients and the broader audience.
Episodes featured interviews with industry leaders and inspiring figures, providing listeners with a variety of perspectives on success, innovation, and motivation. This approach was designed to enrich the listener's journey, aligning with their aspirations and financial goals.
Production & Execution
Our team managed all aspects of production for ‘Inspired Sounds’, including pre-production planning, recording, and post-production, ensuring each episode met the highest quality standards.
Recording took place on location at Rathbones London office as well as remotely for some guests, ensuring that the visual output reflects the company's culture and environment. The filming of each session allowed for a visual as well as auditory experience, broadening the series' appeal and accessibility. Professional audio and video production techniques were employed to produce content that was both engaging and polished.
Promotion & Distribution
Episodes were promoted across Rathbones digital channels, especially LinkedIn and YouTube, maximising reach and engagement. This initiative has enhanced Rathbones reputation as a thought leader, deepened client engagement, and attracted new audiences, demonstrating the effectiveness of high-quality, multimedia content in strengthening brand relationships.
Outcome
The video podcast series has reinforced Rathbones’ standing as thought leaders in the industry and delivered some impressive results.
Inspired Sounds climbed to #1 on the Apple UK Investing Chart and reached #3 in the overall Business category, going head-to-head with heavyweights like Martin Lewis and Diary of a CEO.
By blending top-tier production, compelling branding, and smart distribution, we helped Rathbones carve out a solid presence in the podcasting world, connecting with both new listeners and loyal followers.
