Bitmovin
big orange media project
Overview
Bitmovin is an innovative technology business that provides advanced video infrastructure solutions for live and on-demand video workflows. They offer cloud-based solutions for video encoding, playback, and analytics, enabling businesses to deliver high-quality video content across various devices. Their products include a modular video player, VOD and live encoders, and real-time analytics tools.
The Challenge
As a leader in the video technology space, Bitmovin required a website overhaul to ensure their customer-facing digital presence fully represented their offering. Several key issues were identified through a full site audit, with an initial focus on reviewing design inconsistencies to ensure a joined up user experience. The navigation menu was hard to maintain and not user-friendly, whilst the blog section was outdated, lacked functionality, and didn't reflect the overall site design.
In terms of site management, the existing setup was difficult to edit, requiring developer involvement for every change. Website performance and Google Lighthouse scores were underperforming, and scope for improvement was identified across these areas.
Our Approach
Big Orange Media worked with Bitmovin to deliver a full website rebuild using WordPress. Our approach focused on flexibility, performance, and user experience - always keeping in mind the key business objectives and improvements that had been identified in the audit process.
The site was rebuilt using an intuitive WordPress CMS to give the marketing team full control, speeding up campaign and product launches. In terms of the updated look and feel, we developed a set of reusable, customisable components to ensure consistency across every page, and redesigned the blog with a fresh look and new features to help with analytics - including estimated reading times, multiple authors, and improved search functionality. We also collaborated with the Bitmovin team to restructure and rebuild the site’s navigation, enhancing usability and ease of maintenance. The whole site was optimised for performance, improving Google Lighthouse scores and SEO.
Outcome
Through close collaboration with the Bitmovin team, we delivered a high-performing, easy-to-manage website that aligned with their brand and business goals. The final result was a sleek, professional site that empowers the marketing team to move faster while delivering a consistent, engaging user experience.
