Bennett Opie
big orange media project
Overview
Bennett Opie is a heritage food brand renowned for its high-quality pickles, preserves, and jarred delicacies. With a history spanning over 140 years, the company has built a reputation for crafting exceptional products that enhance home cooking. Our partnership with Bennett Opie focused on elevating their brand visibility, engaging new audiences, and driving sales through a strategic mix of digital marketing, social media, and creative content.
Our approach
Print Advertising Assets
To amplify Bennett Opie’s presence in premium food and lifestyle publications, we designed compelling print advertisements tailored to the unique specifications of leading magazines, including Women & Home, BBC Good Food, Delicious, and Olive. These eye-catching creatives highlighted the brand’s heritage, quality, and versatility in cooking.
Paid Search & Social Media Campaigns
We crafted and executed data-driven paid search and social campaigns to expand Bennett Opie’s audience. Through targeted ad placements, engaging copy, and creative visuals, we successfully reached food enthusiasts, home cooks, and grocery shoppers looking for premium pantry staples.
Organic Social Media Management
Beyond paid campaigns, we implemented a robust organic social media strategy. From engaging posts and stories to community management and audience interaction, we ensured that Bennett Opie’s social channels remained active, relevant, and visually appealing.
Flat & Motion Graphic Content
Understanding the importance of engaging visual content, we produced a suite of flat and motion assets tailored for digital platforms. These included vibrant animated graphics and scroll-stopping designs optimized for social media, helping to showcase the brand’s personality and product range.
Video Recipe Shoot
To harness the growing trend of cooking content, we organised a professional video recipe shoot. The goal was to showcase Bennett Opie’s products in action, creating mouthwatering recipes that could be shared across Instagram Reels and other digital platforms. These visually enticing videos not only inspired consumers but also reinforced the brand’s expertise in culinary creativity.
Photography – Product & Recipe Imagery
We delivered high-quality product photography and recipe imagery, ensuring Bennett Opie had a library of professional, on-brand visuals for use across marketing channels. These images were optimized for social media, e-commerce, and promotional materials.
Results and Impact
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Expanded Brand Reach:
Increased visibility across print and digital platforms, engaging a wider audience of food lovers.
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Higher Engagement:
Social media content, including video recipes and motion assets, drove increased engagement across platforms.
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Boosted Awareness & Sales:
Paid campaigns helped to introduce the brand to new customers while reinforcing loyalty among existing ones.
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Stronger Brand Identity:
A cohesive visual and messaging strategy helped solidify Bennett Opie’s position as a trusted name in premium pantry essentials.
