Altia
Big Orange Media Project
Overview
Altia is a property company established in 2023 and based in Cyprus, that offers a variety of services in the real estate market, including property sales, investments, and property management. We worked with Altia from their initial conceptual phase, going on to create a brand identity, website, and social media strategy from scratch that would establish their presence and differentiate them in a competitive market.
The Challenge
As a brand-new company, Altia had no existing branding, website, or online presence. Their primary challenge was to create a strong, recognisable brand identity that would reflect their expertise and values in the real estate industry. This identity needed to be seamlessly carried through all marketing channels - both digital and print - to ensure a cohesive and impactful presence.
In addition, Altia needed a website that would serve as both a lead-generation tool and an informative hub for property buyers, investors, and sellers. Beyond digital assets, we were also tasked with ensuring Altia had a strong offline presence through strategic signage and out-of-home advertising.
Brand Identity Development
Naming & Logo
We helped the client through the company naming process, settling on the brand name ‘Altia’, and designed a distinctive logo featuring a stylised ‘A’ that represents the beginning of a client’s journey. The primary icon subtly symbolises placing a pin on the map, reinforcing Altia’s role in helping clients find their ideal property.
Visual Identity
A vibrant colour palette was chosen to reflect Altia’s passion for client relationships and exceptional service. The typography and design elements were carefully selected to exude modernity, reliability, and professionalism.
Brand Strategy
A comprehensive brand strategy was established, incorporating Altia’s ethos, values, and market positioning. This resulted in a set of brand pillars and a defined Tone of Voice to be consistently applied across all communications.
Website Design & Development
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Showcases properties with high-quality visuals and detailed descriptions.
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Features an intuitive search function to allow users to filter listings based on their preferences.
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Incorporates a contact form and lead capture elements to encourage engagement with potential clients.
Video
Property Walkthrough Videos
Professionally shot tours showcasing the interiors, exteriors, and unique features of key listings.
Area Highlight Videos
Showcasing key neighbourhoods, lifestyle amenities, and investment potential in various locations across Cyprus.
Social Media & Website Integration
Videos were optimised for use across the website, YouTube, and social media platforms to maximise reach and engagement.
Podcast Series: Expert Insights on Cyprus Real Estate
Guest Interviews
Conversations with property developers, legal professionals, and business leaders discussing market trends, investment opportunities, and legal considerations for buyers.
Client Stories
Real-life experiences from buyers and investors who have successfully navigated the Cyprus property market.
Distribution Strategy
The podcast was made available on Spotify, Apple Podcasts, and YouTube, with snippets repurposed for social media engagement.
Podcast Creative
We developed all associated podcast artwork.
Design: Print & Digital
Roadside Billboards
Designed for high-traffic areas, featuring eye-catching visuals and concise messaging to drive inquiries.
Digital Presence
The website serves as an effective lead-generation platform, attracting buyers and investors from both local and international markets.
Engagement & Visability
Video marketing and podcasts enhanced Altia’s credibility and reach, positioning them as experts in the industry.
Offline Recognition
Strategic signage ensured brand presence across key locations, driving direct inquiries and reinforcing trust with potential clients.
Outcome
Bringing a brand from concept to market is one of the most rewarding aspects of our work at Big Orange Media. Through a combination of strategic branding, web development, content creation, and multi-channel marketing, we helped Altia establish a compelling presence in Cyprus’s competitive property sector.
We are proud to have played a role in Altia’s journey and look forward to supporting their continued growth and success.
Results
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23,128,622
Impressions
Paid Performance
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498,395
Clicks
Paid Performance
