Mackley Engineering
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Overview
Mackley, an renowned construction company nearing its centennial, embarked on a transformative journey to refresh its brand identity and digital presence, underscoring its forward-looking approach and commitment to sustainability.
Brand Redesign
The project initiated with a comprehensive reimagining of Mackley's logo and brand palette to better reflect its modern values and future aspirations. The redesign aimed to retain elements of the company's heritage while introducing a fresh, contemporary aesthetic.
The new logo features sleek, simplified forms that symbolise efficiency and innovation. The colour palette was carefully chosen to evoke environmental friendliness and sustainability, aligning with Mackley's dedication to green practices.
This revitalised brand identity was designed to resonate with both long-standing clients and new prospects, bridging tradition with modernity.
Website Development
Following the brand refresh, our focus shifted to redeveloping Mackley's website to provide a user experience that matches the newly updated brand.
The website was designed to be visually appealing, highly functional, and easy to navigate, incorporating the new colour scheme and logo to ensure brand consistency across all pages.
Key features include an intuitive layout, responsive design for accessibility across devices, and enhanced content that highlights Mackley's projects, services, and commitment to sustainability. The site also integrates social media to foster engagement and communication with clients.
Social Media Management
In addition to the comprehensive brand and website redesign, our services extended to managing Mackley’s social media, focusing specifically on LinkedIn and Facebook. This component was crucial in embedding the new brand identity and engaging with both existing and potential clients.
Our approach leveraged Mackley's refreshed branding to ensure a consistent visual and thematic presence across all social media channels. The strategy involved curating and creating content that aligned with Mackley's forward-thinking and commitment to sustainability. Particular emphasis was placed on developing motion graphic content, which proved effective in capturing the audience's attention and conveying complex messages in an engaging and digestible format.
The content strategy was designed to reflect Mackley's industry leadership and innovative projects. Posts were crafted to showcase significant achievements, ongoing projects, and the company’s sustainable practices.
