We work with a wide range of clients at Big Orange Media across many industry types, and they chose to partner with us for a variety of reasons. Over the years (almost a decade, in fact!), we’ve worked hard to answer one straightforward question to ensure we can provide the very best service to clients whatever their journey:
What type of agency would we want to work with?
In a crowded marketplace, identifying our values and principles as business has been vital as we grow, and it’s helped us define how we look after our clients. In short – if we were in our clients shoes, what would provide us with the most assurance, customer service, ROI… and ultimately lead to greatest marketing success? Every agency is different, and the style and mission of the agency itself is interwoven into how creative work is delivered. What’s more, the way we work must complement the unique journey each client is on, and why they chose to partner with us in the first place.
Every agency has their own way of working, and for us at BOM there are some things that are non-negotiable! In this article, we look at what we know works, what doesn’t work, and what we’d never do.
We will never sell you services that you don’t need!
In marketing, there can be a lot of noise around what you ‘should’ be doing, but sometimes it’s difficult to figure out whether it will work for you and your business.
We place the highest value on relationships that we nurture with clients, and that means ensuring that you have a package with the right building blocks to ensure the best chance of success. By working backwards from an understanding of the result you want, we’re able to provide better value for money and help ensure that precious budgets are spent wisely. And for us – a high level of trust garners long-term partnerships and the opportunity to develop our relationship as your business grows.
We will never hide behind jargon or buzzwords!
We get it – reaching out to an agency for outside help might be outside of your comfort zone, not least because of the intimidating jargon that seems to constantly change.
With our role as your marketing expert, comes our responsibility to translate, explain and keep it clear. Any agency that you work with should have nothing to hide! We’re committed to communicating simply and effectively, and always with transparency. And if there’s anything you’re not sure about, then we always encourage you to ask – a open dialogue to ensure you have confidence in exactly the direction that your strategy is heading means you will always have confidence in the actions we’re taking.
We won’t disappear after kick off!
We are proactive partners, not just passive service providers – and instrumental to this is the central role that our Account Managers have in nurturing each account.
No matter how big or small a project might be, you’ll be assigned your own Account Manager to ensure everything is on track and we’re delivering to your budget, timeframe and in line with your strategy. And the best thing about that, is that we can pivot quickly and adjust to continually achieve the next results.
We won’t prioritise pretty over performance.
As a creative integrated marketing agency, we take a huge amount of pride in the quality of the work we produce. But, crucially, whilst we love a good design, we care more about how it actually works.
A campaign isn’t successful just because it looks good; its success can only be truly measured if it drives the result that you want it to. We always think commercially, meaning each social media post, graphic, web page and video is designed with the end user in mind, always considering messaging and the specific call to action that we’ve collaborated with you to identify.
We’ll never use the same strategy twice!
We don’t rely on copy and paste campaigns when creating content and strategy. Integration is what we do, and how that happens depends on you!
Although we lean into our tried and tested methodology, strategies and best practice marketing expertise, we tailor everything to your business goals. The best part? Because we offer a wide range of integrated services under one roof, we’ve got the flexibility to experiment, adapt your retainer, and evolve your strategy to keep up with your changing needs.
The result? A fully integrated marketing approach that connects every campaign and delivers real impact.
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Ready to work with a creative, transparent and results-driven integrated marketing agency? At Big Orange Media, we specialise in building bespoke strategies that blend creativity with commercial thinking, whether you need help with brand, content, digital or the whole package. Get in touch to find out how we can help you grow.