Smart Fibre
Creative | Web Design | Social Media
CASE STUDY: SMART FIBRE
Smart Fibre, an innovative provider of fibre optic solutions for businesses and families, needed a comprehensive new brand to help them stand out in a highly competitive market. A local company delivering service to hyperlocal customers, they required a new brand identity, website and social media content to better communicate their value proposition and attract new customers at this crucial early stage.
See it liveBuilding a comprehensive new brand to help Smart Fibre stand out in a highly competitive market.
Big Orange Solution
Our team worked closely with the client to understand their business and target audience and used this information to present several brand concepts that accurately reflected Smart Fibre's offerings and values.
The final logo and visual identity was clean, modern and professional, with vibrant colours and shapes that enabled this new company to hold its own against national competition.
The website was designed from scratch to provide an engaging and informative user experience. The design was clean, easy-to-use and responsive, with clear calls to action to help visitors get in touch, and it was optimized for search engines to help Smart Fibre rank higher and attract more traffic from search results – an important factor in making sure the business was able to engage new customers quickly and persuasively.
Our solution was to create three distinct design concepts for each podcast, utilising a variety of graphic design techniques such as typography, colour theory, and composition.
These concepts were developed with the goal of creating a cohesive visual identity for each podcast, while also ensuring that each design was striking and memorable.
Big Orange Solution
The new brand identity, website and social media content created by Big Orange Media has helped Smart Fibre stand out in a highly competitive market. The new visual identity accurately reflects the company's offerings and values, and the website provides a clear and engaging user experience.
Our cohesive and comprehensive approach to marketing has helped Smart Fibre to successfully position themselves as a leading provider of fibre optic solutions for local markets, with all digital and offline promotion working harmoniously to reinforce brand ideals and push their message to relevant audiences.
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