Zuant
Big Orange Media Project
Overview
Zuant is a leading lead capture and data collection platform for events, showrooms and tradeshows, designed for businesses that prioritise streamlined workflows, real-time insights, and high-quality lead generation. Used by global brands, Zuant’s platform empowers sales and marketing teams to maximize event ROI and optimise customer interactions through a range of products and services.
The Challenge
While Zuant had a well-established platform with proven success, they sought to scale their customer acquisition efforts and reach highly targeted decision-makers in industries such as SaaS, manufacturing, and enterprise sales. We implemented a performance-driven paid media strategy to increase lead volume, improve ad efficiency, and generate high-value conversions.
Our Approach
Google Ads
Leveraging search intent, we ran targeted keyword campaigns to capture in-market prospects searching for lead capture solutions. By optimising ad copy, refining audience targeting, and implementing conversion tracking, we maximised ad performance while reducing cost per lead.
LinkedIn Ads
To engage senior decision-makers, we launched LinkedIn paid social campaigns, utilising Sponsored Content and InMail ads to drive awareness and direct response. We leveraged industry-specific targeting, job roles, and firmographic data to ensure Zuant’s message reached the right audience.
Ongoing Optimisation
Through continuous A/B testing, bid adjustments, and creative iterations, we improved ad relevance, reduced wasted spend, and increased conversion rates.
Outcome
By aligning paid search and social strategies with Zuant’s business goals, we delivered scalable growth, increased lead quality, and positioned them as a go-to solution in their industry.
