Go2Sim
big orange media project
Overview
Go2Sim is a market leader in customised SIM solutions, specialising in SIM card communication, M2M (machine-to-machine), and IoT (Internet of Things). With a reputation as a competitive provider of professional SIM cards and routers, Go2Sim serves a diverse customer base with a particular focus on the parking industry.
Big Orange Media has a continued partnership with Go2Sim to enhance their digital presence, bolster brand visibility, and showcase their bespoke end-to-end solutions through a comprehensive marketing strategy.
Challenge
Go2Sim sought to develop their market presence and connect more effectively with their target audience. They needed a sophisticated digital marketing approach that could accurately convey their expertise in IoT and SIM technology, attract industry-specific clients, and maintain engagement through innovative, informative content and interaction.
The team at Go2Sim have a sense of fun and creativity, meaning we could push the boundaries and explore interesting and dynamic strategies to achieve a high level of engagement in all areas.
Our approach
Website Development
We designed and developed Go2Sim’s website to reflect their professional image and technical expertise. The website was optimised for SEO, enhancing visibility and making it a pivotal resource for their IoT solutions. Key to the site was explaining clearly and concisely the different packages and services on offer and their benefit to customers.
Video Production
High-quality, on-location video content showcased Go2Sim's real-time applications at industry events helping to visualise their impact and expertise in IoT and M2M solutions. We also created motion graphics and long-form videos to explain more about the business and its context in the heart of Chatham Dockyard.
Social Media & Paid Advertising
We implemented an engaging social media strategy that leveraged targeted advertising and strategic content deployment, significantly increasing digital engagement and brand awareness. Organic content supported dynamic paid ads, ensuring continuity of brand identity and a cohesive user experience.
Creative Design
Custom-designed digital and offline assets were created to enhance Go2Sim’s visibility at events and showcase the fun and creative side of the brand. The client has a sense of fun and creativity when it comes to developing brand assets, with projects including posters, custom skateboards and even branded hot sauce!
Email Design & Send
Tailored monthly email campaigns were designed to communicate directly with Go2Sim’s audience, providing updates, insights, and offers related to their services. These campaigns helped in maintaining continuous engagement with their client base.
Analytics
We continuously monitored and analysed the performance of all digital campaigns, using insights to refine strategies and increase the effectiveness of future marketing efforts.
