Invest West Kent
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Overview
Invest West Kent is an innovative collaboration between three local authorities – Tunbridge Wells Borough Council, Sevenoaks District Council and Tonbridge & Malling Council – created with the aim of bringing inward investment to the West Kent area.
This project aimed to establish a vibrant brand and robust online presence to effectively attract investors and businesses to the region, along with unique branding to represent West Kent and all it has to offer.
Brand Design
We began with the creation of a dynamic visual identity that could capture the essence of West Kent’s economic and cultural vibrancy. The design team conducted an extensive analysis of the region's unique attributes, competitive advantages, and target audience.
This research guided the development of a logo that features modern typography and a colour palette inspired by the natural and architectural elements of West Kent – with each of the three local authorities represented. The logo, characterized by bold, modern lines, symbolizes growth and forward momentum.
Alongside the logo, the branding strategy included the creation of a full visual identity kit - consisting of typefaces, colour schemes, and visual motifs - that ensures uniformity across all platforms and promotional materials, reinforcing the area’s appeal to potential investors.
Website Design & Development
With the brand identity established, the focus shifted to building a website that would serve as the central information hub for potential investors. The website faced the challenge of presenting diverse content, including data on economic sectors, investment opportunities, and regional advantages, in an accessible and engaging manner.
The solution was a clean, navigation-friendly design that enhances user experience with interactive elements like maps and sector-specific pages. The site was developed with a responsive framework to ensure functionality across devices, crucial for reaching the audience. Special attention was given to integrating blogs and case study content to facilitate real-time updates and good news stories that could be easily updated by the Invest West Kent team.
Video
As part of the website, we produced a dynamic motion graphic header video highlighting key facts about the West Kent area and its investment potential. Combining regional imagery with overlaid text and branded motion elements, the final animation delivers an engaging visual experience that immediately captures users' attention upon entering the site.
Outcome
The launch of the website significantly boosted Invest West Kent's visibility and accessibility, positioning the region as an attractive destination for business investment and for people to move to. The cohesive brand and sophisticated website design have been well received, and were launched at the inaugural West Kent Expo by TWBC Chief Executive William Benson. The platform not only serves to inform but also to inspire investment, playing a key role in the region’s economic development strategy.
